Case study analysis competing with goliath

The case audit should include the following components:

Brief Introduction & Key Issues:

Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the case.

Analysis: There are four parts to the analysis :

  1. External analysis (i.e. General Macro Environment, Five Forces)
  2. Internal analysis (i.e. VRIO)
  3. Examination of the firm’s business-level strategy
  4. Examination of the firm’s corporate-level strategy

Strategic Recommendations and Justification:

1. Recommendations should respond to the key issues of the case, and must be specific and actionable. Your recommendations must also be consistent with your analysis ** Do not forget to consider the firm’s financial standing when making recommendations.

Additional Guidelines:

The case audit should be typed double-spaced, 12 point Times New Roman Font, with 1-inch margins all around (no more than 4 pages).

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