As a group, you will now take the following steps for Phase II:
- Formulate a marketing objective for the company’s product and the selected country-market. State your objective for the short term (one year) using SMART—simple, measurable, attainable, realistic, and timing.
- Use a table to compare the marketing plan outlines available through the Internet. Contrast the advantages (strengths) and (disadvantages) (weaknesses) of each plan versus the others.
- From your previous analysis, select the best marketing plan that you think is going to help you accomplish your marketing objective. This plan may include topics/subtopics from all three plans. Briefly discuss why you think this marketing plan is better.