Marketing plan | BUS 330 Principles of Marketing | Ashford University

 Read

  • Week 5 Lecture
  • Chapter 9 of the course text, Principles of Marketing
  • Chapter 10 of the course text, Principles of Marketing
  • It is recommended you review the course text and other resources read or watched throughout this course.

Throughout this course you have explored all of the elements of a marketing plan. Now it is time to put your marketing plan together for the company you selected for your marketing manager internship.

Formatting Requirements

The Marketing Plan final project paper

  • Must be nine to 11 double-spaced pages in length (not including title and references pages or slides) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word  (Links to an external site.)resource.
  • Must include a separate title page and slide with the following:
    • Title of project in bold font
  • Space should be between title and the rest of the information on the title page.
  • Student’s name
  • Name of institution (Ashford University)
  • Course name and number
  • Instructor’s name
  • Due date
  • Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
  • Must include an introduction and conclusion paragraph and subject headers for all parts, sections, and subsections. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • Must use at least four scholarly or credible sources in addition to the course text.
  • Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.

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