sunpower’s business strategy | Management homework help

5.1.   Current Business Level Strategy 

Draw the 2 by 2 generic business strategy matrix.  Be sure to label the matrix completely.  Put each of your company’s(Sunpower) businesses/brands in the appropriate box in the matrix. Then, discuss the “Source of Competitive Advantage.”  Assess the extent to which each business/brand competes on the basis of low cost versus the uniqueness of its products or services.  Finally, discuss the “Competitive Scope.”  Assess the extent to which each business/brand exploits its competitive advantage in a broad or narrow target market.  Do not talk in vague generalities.  Be specific and detailed in your discussion.  (above 1300 words)

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