Week 2 discussion -bus 599 | BUS 599 Strategic Management | Strayer University

 Week 2 Discussion

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For this week’s discussion, we will expand on the non-alcoholic beverage (NAB) business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.

For this week’s discussion, please respond to the following:

1. Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity. 


· Check out Chapter 9: Strategic Position and Risk Assessment to learn more. 

· You will use this week’s information in Assignment 1, question 7. 

To help you get started with Week 2 Discussion Attachment

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Number each opportunity and describe each in a separate paragraph clarifying how your business can grow by pursuing that opportunity.


  • What good opportunities can you spot?
  • What interesting trends are you aware of?

Useful opportunities can come from such things as:

  • Changes in technology and markets on both a broad and narrow      scale.
  • Changes in government policy related to your field.
  • Changes in social patterns, population profiles, lifestyle      changes, and so on.
  • Local events.

Examples here: https://pestleanalysis.com/swot-analysis-opportunities-definition-examples/

Another example- SWOT analysis for Honest Tea Company – check out the opportunities’ section

Check out the video below on how to address this week’s discussion.


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