Week 3 discussion- target market and sales force

 

1.  Describe the target market for your NAB business (see information below).

2.  Explain how would you use this information to build a strong sales force to effectively sell your product.

3.  Describe the best sales team to sell your product: how should they be, what should they do.

To help you address this week’s discussion:

Video explaining concepts related to this section.

Notes:

  • You will have two bold headings: Target Market and Sales Force
  • Check out Chapter 7: Target Market to learn more.
  • You will use this week’s information in Assignment 2, question1.

1.   Target market

Examples of target market description: http://www.ccsfmarketing.com/sample-target-market-descriptions.html

You must include the Demographic Description (age and income range, gender, family size, education, occupation, etc.)

You should also mention:

·        Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition.

·        Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc.

·        Psychographic Description: socially responsible, trend setter, fun-seeking, etc.

·        Purchasing pattern description: how they use the product, how many times they buy, where do they buy the product, how do they pay for it

·        Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)

·     Explain how would you use this information to build a strong sales force to effectively sell your product.

Check out Chapter 7: Target Market – page 103

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